Analysis of Digipaks

What is a Digipak?

Template of a Digipak:

Why is it important for artists to create Digipaks as part of a marketing package despite the fact that the majority of people now download music and do their reading online?
It is important for artists to create Digipaks (and print adverts) as part of a marketing package as they create continuity and a brand identity for the artist, creating and reinforcing their star image and making them easily recognizable to audiences. 

Changes to our music video - time management update

Tuesday 2nd of November 2014

TIME MANAGEMENT UPDATE

After creating a rough cut of our music video, it was clear that our performance sections that we had filmed were not good enough quality for us to use in our music video. So, we decided that instead we are going to completely re-film all of the performance scenes. In addition to this, we decided to change the location of our performance scenes, as when referring back to our research into the indie music genre and indie music videos it was clear to us that none of them featured stage performances. Therefore, we have chosen to film outside in the following locations: Whitcliffe, by the castle and the river
We decided that upon looking at our footage, it was clear that Hollie (our artist) was struggling to pretend to play guitar as she does not know how to play it, therefore we decided it was best to get rid of the guitar all together. We've decided that we will have Hollie doing some sort of movements, opposed to being stationary at all times. These will include: walking, moving her hands, swaying and leaning against objects such as trees.
We have also made changes to our narrative due to the changes made to our performance. We are now no longer featured the male love interest walking in at the end of the video, as we came to the consensus that the footage we had taken was not good enough.

In terms of my own personal work, I need to complete:

• Analysis of Digipaks
• Analysis of Print Adverts
• Begin thinking about images to use for my Digipak

I am to post my analysis of digipaks by Wednesday 3rd December, and to post my analysis of print adverts by Friday 5th December.

Video of the week

My video of the week is by British artist Sam Smith called 'Restart'. I have chosen this video as the entire video is made up of montage clips, which I think is effective and unique.

Time Management Update

Photos from our filming session on Tuesday 25th November:

...

Video of the week

My video of the week is by British boyband One Direction 

I have chosen this music video as I think it is unique to others that I have seen before. One Direction are part of the pop genre, and this music video reflects that. I think it is interesting how they have filmed the video from the perspective of the girl who is the 'date'.

Filming Progress

Unfortunately, we are not able to film today on Saturday 22nd of November as Aaron, (the male love interest) had to change his plans and is now busy. Subsequently, we are now filming our remaining narrative scenes on Tuesday the 25th of November during lesson time. 

Scenes we aim to film:

• Jewellery shop scene
• Bus scene (couple break up)
• Poster scenes
• Castle scene
• Whitcliffe flashback

We did however film some more performance sections of our music video on Tuesday, the 18th of November.

Photos from our filming session:

Hollie practising the lyrics:

Filming the close up shots (referencing to the use of Andrew Goodwins theory, and his argument that the artist has many close up, full frontal shots of themself:

Hopefully, we aim to finish the majority of filming on Tuesday, however we will still need to film outside of lesson time to ensure we have a sufficient amount of footage.

Time Management Update

Time Management Update from indiajonesmedia

I am also going to ask for permission to use the drama studio during lesson time tomorrow. Hopefully, as it is almost always free this will not be a problem. 

This is the poster that I have created in order to 'promote' Hollie as the artist during the narrative, highlighting her upcoming show.

We have made a few changes to the narrative of our music video, which are as follows:

• The ending and break up of the relationship will be signified by Aaron (the love interest) waiting at the bus stop for his bus to University, thus meaning the relationship has to end. 
• To show that Aaron (the love interest) knows about Hollie's show, we have encorporated a narrative scene where by Hollie and Aaron will be seen putting up posters promoting her show.
• This then links to Aaron (the love interest) walking into Hollie's show at the end of the video, even though the couple have broken up.