Final Promotional Package

Here are the three finished products of my promotional package:

Music Video:

Digipak:

Print Advert:

Print work update

Facebook Target Audience Feedback

In addition to my video target audience feedback from Rosie and Hollie, I decided to also gain some feedback from Charley and Louise via Facebook. I did this as I wanted to gain a better and more thorough understanding of how I can improve my print work, and ensure I create a realistic promotional package. Here is the feedback I received from Charley:

I completely agree with Charley's feedback in terms of the way in which I could improve my print work. Therefore, I will aim to try and ensure the song titles on my digipak are clear and readable, e.g like Charley said, perhaps by experimenting with adding a transparent box behind the titles. Also, I agree with the need to get rid of the white background and drawing an outline of a CD to ensure it is clear what is meant to be there.

Here is the feedback I received from Louise:

I also agree with Louise's feedback - that I need to get rid of the blue template behind my digipak, and also, as Charley mentioned, create an outline of a CD to ensure it is clear what is meant to be there.

Video of the week

This weeks video(s) of the week are by Taylor Swift called Fearless and Begin Again . Taylor Swift is a pop artist, however she used to be more focused on country music. The music video for FEARLESS is from 2010 and is one of my favourite songs. I like it due it being a montage of a lot of her older concerts, all shot with a scratchy, almost retro-old style camera lens. The Begin Again video is from 2012 and is also one of my favourite songs by Taylor.

Print Advert Process

Digipak progress

Digipak progress from indiajonesmedia

Target Audience Feedback