Arctic Monkeys brand identity from indiajonesmedia
ONE DIRECTION: BRAND IDENTITY
How do One Direction create their brand identity and create a coherent promotional package?
One Direction are an English-Irish pop group comprising of Harry Styles, Niall Horan, Zayn Malik, Liam Payne and Louis Tomlinson. They are signed to Simon Cowell's record label Syco after finishing third in the TV singing contest XFACTOR in 2010. One Direction have released three studio albums with a fourth studio album about to be released this year. The group have created their brand identity as a male pop group through their music videos, appearence and album covers. All five members of the group are stereotypically good looking which subsequently helps them to make a profit. The groups appearance is that of a stereotypical, clean-cut, fresh-faced pop boy band. In the early stages of the groups music career they each wore specific outfits which fans and audiences could relate and associate with each individual band member.
The group has also created a coherent promotional package through their music videos. They have done this by using intertextual links with the film The Inbetweeners, as in the video for 'One Thing' and 'Live While While We're Young' they emulate the dance used in The Inbetweeners film.
The group have also created coherence between music videos by making upbeat, energetic videos, usually set in outdoor locations.
The same font for the groups name has been used across all three album covers which creates coherence and continuity.
ONE DIRECTION: BRAND IDENTITY
How do One Direction create their brand identity and create a coherent promotional package?
One Direction are an English-Irish pop group comprising of Harry Styles, Niall Horan, Zayn Malik, Liam Payne and Louis Tomlinson. They are signed to Simon Cowell's record label Syco after finishing third in the TV singing contest XFACTOR in 2010. One Direction have released three studio albums with a fourth studio album about to be released this year. The group have created their brand identity as a male pop group through their music videos, appearence and album covers. All five members of the group are stereotypically good looking which subsequently helps them to make a profit. The groups appearance is that of a stereotypical, clean-cut, fresh-faced pop boy band. In the early stages of the groups music career they each wore specific outfits which fans and audiences could relate and associate with each individual band member.
The group has also created a coherent promotional package through their music videos. They have done this by using intertextual links with the film The Inbetweeners, as in the video for 'One Thing' and 'Live While While We're Young' they emulate the dance used in The Inbetweeners film.
The same font for the groups name has been used across all three album covers which creates coherence and continuity. 
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