Moodboard - Initial visuals

Here is a moodboard of our initial ideas for our music video. We collating these visuals by doing research into the indie music genre. We did this by searching for indie music artists, artists such as: Ellie Goulding, Nina Nesbitt, Lorde, Lana Del Ray, Kate Nash, Foxes and Florence and The Machine. We focused on female indie artists as for our own music video we knew we wanted to focus on a female artist. Due to our research, we found that a lot of emphasis was placed on the idea of individuality. The idea that this artist is different from any other artist, and this was shown through aspects of mis-en-scene such as clothing, hair and make-up. Often the artists were wearing casual, simplistic clothing which connoted that they did not care about how they looked, creating this idea that they are individuals.

Another generic convention of indie music videos was the use of outdoor locations. In music videos such as Florence and The Machine - Dog Days Are Over and Nina Nesbitt - Stay Out, outdoor locations are used, as they are easily accessible and free to use, this would be a bonus for music producers as artists of the indie genre tend to have less money spent on the production of their music videos. Outdoor locations such as forests, fields, town/urban locations,

Within our research we also found that a mix of narrative and performance were frequently used.