Introduction to brief

   For my coursework I will be producing:

A PROMOTIONAL PACKAGE FOR THE RELEASE OF AN ALBUM

• Music video as part of a group with Hollie and Louise
• Digipak 
• Magazine advertisement for the Digipak. 

ACTION PLAN: 

Week 1-2:

• Introduction to coursework brief and research and planning
• Explore functions of music videos
• Analysis of music videos
• Apply Andrew Goodwin's Theory
• Analysis redundant and entropic features of music videos

Week 3-4: 

• Research and planning 
• Research institutions for production and exhibition
• Outline target audience
• Create a pitch for music video
• Create moodboards for music video

Week 5-6: 

• Planning for production and filming
• Create shot lists and shooting schedule
• Identify locations, casting, costumes and props
• Update blogs on filming process
• Risk assessment

Week 7-8:

• Filming and updating blogs
• Blog posts on editing process

Week 9-10: 

• Editing
• Complete rough cut
• Gain audience feedback on rough cut

Week 11-12: 

• Editing 
• Complete final cut of music video
• Gain audience feedback on final cut

Week 13-14:

• Ancillary tasks - research and planning and production
• Analysis of two print adverts and two digipaks
• Complete mock ups of print work
• Experimentation with fonts, colours and layout
• Produce print produces
• Gain audience feedback on print drafts

Week 15-16:

• Ancillary tasks - production and draft evaluation
• Complete final edit of digipak and print advert

Week 17-18: 

• Evaluation questions 1-4

WEEK 19: DEADLINE