Video of the week

My video of the week is by Clean Bandit & Jess Glynne. I think the stage performance clips are typical of the genre and create a professional music video. 

  

Target Audience Feedback

Rough Cut

Here is our indie music video rough cut, to the song of Alex Megan - Try

Time Management Update

Video of the week

My video of the week is by British singer Ella Henderson. I like the use of montage clips for a music video, and the retro 'lense' which has been used looks unique and different. 

Planning for production: costumes for my digipak

Planning for production: Locations and lighting for my digipak and print advert

Locations and Lighting

In order to create a digipak, I will need to have four images in order to fill the four panes of my digipak. Before I can take these images, I will need to plan for production before hand, in order to ensure I collate sufficient/useful images. This is a blog post on possible locations (and the types of lighhting) to shoot my images for my digipak.

• Forest (as featured in music video, creates continuity)
• River (as featured in music video, creates continuity)
• Steps leading to forest
• White background (found in college, creates a professional, sleek looking image)
• Archway by castle

Here I have taken stills from our music video in order to highlight my chosen locations for my digipak:

River

Forest

Steps

In terms of the type of lighting used for my digipak, I will be shooting the majority of my pictures outside, so therefore I will be featuring naturalistic lighting which is a redundant feature within indie digipaks.

Mock ups of digipak and print advert

Digipak mock up 1:

Here is my first mock up of my digipak for my indie artist Alex Megan. I have chosen here to use outdoor locations, and ones which are featured in the music video for 'Try'. The front cover has the ludlow bridge featured in the background, which is where performance and narrative parts of our music video have taken place. Also, the bottom two pictures feature the artist in a forest location, as seen in the music video, which creates continuity and a link between the music video and the digipak. I have tried to replicate similar fonts that I will also be using.

Alternate front cover for digipak mock up:

I have been experimenting with different front digipak covers as I feel that too many photos focused around the music video will not look as good. I have tried to emulate my chosen font which is featured in my experimentation with fonts blog post below. Therefore, I created this more simplistic front cover:

    Print advert mock up 1:
Upon looking at other print adverts from artists within the same genre, I have decided to feature a close up image of the artist, as I have seen that this is a redundant and common feature of indie print adverts.

Experimentation with colour schemes for my digipak

Experimentation with fonts for my digipak

Filming Progress - Time Management Update

Inspirations for print work

Video of the week

My video of the week this week is by British indie rock band The 1975. I have chosen this song in particular as the video is quite stereotypical of the indie rock genre, featuring the playing of instruments. 

Analysis of print adverts

Analysis of Digipaks

What is a Digipak?

Template of a Digipak:

Why is it important for artists to create Digipaks as part of a marketing package despite the fact that the majority of people now download music and do their reading online?
It is important for artists to create Digipaks (and print adverts) as part of a marketing package as they create continuity and a brand identity for the artist, creating and reinforcing their star image and making them easily recognizable to audiences. 

Changes to our music video - time management update

Tuesday 2nd of November 2014

TIME MANAGEMENT UPDATE

After creating a rough cut of our music video, it was clear that our performance sections that we had filmed were not good enough quality for us to use in our music video. So, we decided that instead we are going to completely re-film all of the performance scenes. In addition to this, we decided to change the location of our performance scenes, as when referring back to our research into the indie music genre and indie music videos it was clear to us that none of them featured stage performances. Therefore, we have chosen to film outside in the following locations: Whitcliffe, by the castle and the river
We decided that upon looking at our footage, it was clear that Hollie (our artist) was struggling to pretend to play guitar as she does not know how to play it, therefore we decided it was best to get rid of the guitar all together. We've decided that we will have Hollie doing some sort of movements, opposed to being stationary at all times. These will include: walking, moving her hands, swaying and leaning against objects such as trees.
We have also made changes to our narrative due to the changes made to our performance. We are now no longer featured the male love interest walking in at the end of the video, as we came to the consensus that the footage we had taken was not good enough.

In terms of my own personal work, I need to complete:

• Analysis of Digipaks
• Analysis of Print Adverts
• Begin thinking about images to use for my Digipak

I am to post my analysis of digipaks by Wednesday 3rd December, and to post my analysis of print adverts by Friday 5th December.

Video of the week

My video of the week is by British artist Sam Smith called 'Restart'. I have chosen this video as the entire video is made up of montage clips, which I think is effective and unique.