What is a Digipak?
Template of a Digipak:
Why is it important for artists to create Digipaks as part of a marketing package despite the fact that the majority of people now download music and do their reading online?
It is important for artists to create Digipaks (and print adverts) as part of a marketing package as they create continuity and a brand identity for the artist, creating and reinforcing their star image and making them easily recognizable to audiences.
It is important for artists to create Digipaks (and print adverts) as part of a marketing package as they create continuity and a brand identity for the artist, creating and reinforcing their star image and making them easily recognizable to audiences.
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